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has become steadily more prevalent in recent years.In 2008 just 3% of all Americans said that they had used an online dating site; by 2009 that figure had risen to 6% of all Americans, and today 9% of the adult population has used an online dating site.Nonetheless, attitudes towards online dating have progressed in a clearly positive direction in the eight years since our previous study: Additionally, one-third of internet users (32%) agree with the statement that “online dating keeps people from settling down because they always have options for people to date.” This is the first time we have asked this question, and therefore we cannot determine how it has changed over time (if at all).
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Since 45% of all Americans are app users, that means that 3% of the overall adult population has used a cell phone dating app at one point or another.
Similarly, 6% of smartphone owners have used a mobile dating app.
Although online dating sites are relatively common among a range of age cohorts, mobile dating apps are primarily popular with Americans in their mid-20s through mid-30s.
One out of every ten 25-34 year olds (11%) has used a dating app—that is double the rate for those ages 18-24 (5% of whom have used dating apps) and for those ages 35-44 (4%).
Looking separately at the two distinct elements that make up definition of an online dater, some 11% of internet users say that they have used an online dating site.
This does not include users of mobile dating apps, which will be discussed in the next section of the report.
One in every ten American adults has used an online dating site or a mobile dating app.
We refer to these individuals throughout this report as “online daters,” and we define them in the following way: Taken together, 11% of all American adults have used either an online dating site or a mobile dating app and are classified as “online daters.” The questions we have used to measure online dating have evolved over the years, and as a result we cannot directly compare the size of the total online dating population to some of our earlier surveys on the subject.
Some are currently in long-standing relationships that predate the adoption of online dating, while others are single but not actively looking for a romantic partner.
If we examine only those Americans who are most inclined to online dating—that is, the 7% of the public that is both single and actively looking for a partner—some 38% of these individuals have used online dating sites or dating apps.
Since 85% of the population now goes online, that means that one out of every ten Americans (9%) has used an online dating site at one point or another.